Tanishq and Sachin Tendulkar Extend Gold Exchange Initiative with Two New Festive Offers
Tanishq and Sachin Tendulkar Extend Gold Exchange Initiative with Two New Festive Offers Introduces Best Gold Rate on Advance Buying and Gold-for-Diamond Exchange Offer Chennai, 5th February 2026: Tanishq, India ’ s most trusted jewellery brand from the House of Tata, has extended its nationwide Gold Exchange Initiative, supported by Sachin Tendulkar, with the launch of two new festive offers designed to make gold exchange and smart gold buying easier for Indian families. Building on its first-ever 0% deduction on gold exchange across all karatages, Tanishq has introduced: • Best Gold Rate (BGR) on Advance Buying • Gold-for-Diamond Exchange These additions give customers more ways to unlock the value of their existing gold and plan jewellery purchases with greater clarity, while contributing to reduced dependence on gold imports. Indian households hold an estimated 25,000 tonnes of gold, while nearly 99 percent of India ’ s gold requirement is met through imports. Th...
