Exponentially expanding
its retail footprint, SUGAR Cosmetics reaches new milestone with its 100th
brand owned store
SUGAR
Cosmetics reached its 100th Brand Outlet in a record breaking time of less than
3.5years
Chennai, 3rd June, 2022: SUGAR Cosmetics, one of India’s largest omnichannel beauty company
and a cult favourite amongst Gen Z and Millennial consumers, opened doors to
their 100th brand owned store at VR Chennai Anna Nagar, today.
Building further on the brand’s core mission of expanding distribution, SUGAR
Cosmetics continued to invest in brick-and-mortar stores since their first
store in early 2019 and now achieving their 100th store in under 3.5 years. The
brand steadfastly had a phenomenal retail store count growth of more than 50% in
the past year, and diversified their overall product range to nearly 550+
SKU’s.
Keeping in
mind the premium beauty brand’s rapidly growing demand, the store will house a
plethora of makeup & beauty products in a specially-curated
brick-and-mortar experience. It will also showcase dedicated sections for their
diverse range of foundations, concealers, eyeshadow, lipsticks, highlighters,
bronzers, and much more. Additionally, the store has dedicated Makeover
stations to assist customers feel the
products and choose the perfect match
for them.
To celebrate
the launch of the 100th store, Co-founder and CEO - Vineeta Singh inaugurated
the opening with ribbon cutting followed by cake cutting and a short address to
the attendees.
The store
launch hosted a line-up of media, beauty bloggers and influencers who enjoyed
the store’s photo area and tried out a mix of newly-launched products, and all
time classics. The launch event also witnessed multiple exciting games and
activities. Following the games, the brand hosted a makeover for the visitors.
Speaking on
the launch of the store Vineeta Singh,
Co-founder & CEO, SUGAR Cosmetics said, “We are extremely proud of the team to have got SUGAR Cosmetics to
reach a century in a record breaking time. And extremely ecstatic to have
launched this 100th brand owned store in Chennai. We chose the beautiful city
of Chennai as our location as we received tremendous response, support and love
from our previous stores here. At SUGAR Cosmetics, we have ensured to stay put
and focus on our core pillars – distribution, product, content and community.
Even during the pandemic, we have continued to add shelf space and pushed our
offline expansion when the other brands were exiting retail. Since the launch
of our first store we have come a long way till now in a very short span of
time. With an increasing number of customers preferring to shop at
brick-and-mortar outlets and our retail stores account for about 65% of our
revenue, we are hopeful that this launch will
reflect our commitment towards them.”
SUGAR
Cosmetics is available across 35,000+ outlets in the country, with south being
a key market for the brand – housing the second highest number our retail
touch-points from all four zones PAN India. Understanding that offline retail
will continue to dominate over the next 10 years in terms of purchases, the
brand plans to expand offline across 60,000 stores over the next 12-15 months.
SUGAR will strengthen its retail footprint by enhancing the retail marketing
and visual merchandising experience, along with extra emphasis on its product
line, and distribution.
Please find
attached, exclusive images of the event for your reference - media kit here
--END--
About SUGAR Cosmetics (www.sugarcosmetics.com):
SUGAR Cosmetics, a cult-favourite amongst Gen Z and
millennials, is one of the fastest-growing premium beauty brands in India. With
its clutter-breaking persona, signature low-poly packaging and chart-topping
products, SUGAR is the makeup of choice for bold, independent women who refuse
to be stereotyped into roles. Crafted in state-of-the-art facilities across
Germany, Italy, India, USA and Korea, the brand ships its bestselling products
in Lips, Eyes, Face, Nails & Skin categories across the world. With a
cruelty-free range that is high on style and higher on performance, the brand
is obsessed with crafting products that are a perfect match for every Indian
skin tone across seasons and around the calendar. Backed by the trust of
marquee investors and the love of millions of makeup enthusiasts, SUGAR
Cosmetics is rapidly scaling its physical presence with 35,000+ retail
touchpoints as of 2021 across 500+ cities and a mission of reaching the
doorstep of every makeup user in the country.
Social Media Page Links:
Instagram: https://www.instagram.com/trysugar/
Youtube: https://www.youtube.com/channelUCKVqnev2idvmUNKc2b91B8g
Facebook: https://www.facebook.com/trySUGAR/
Twitter: https://twitter.com/trysugar
LinkedIn: https://www.linkedin.com/company/sugar-cosmetics
PR Contact:
Vibha Pilla| vibha.pilla@madisonpr.in | +91 9702412057
Pallavi
Arora| pallavi@sugarcosmetics.com | +91
9833525433
Sanam Shirazi
| sanam@sugarcosmetics.com |+91 88791 31117
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